Reef Connection
Overview:
Reef Connection is a premium aquarium service committed to helping customers maintain a hassle-free aquarium experience, suitable for both at-home and professional settings.
Objective:
To create a friendly, welcoming, and professional rebrand for Reef Connection, emphasizing their expertise in simplifying aquarium ownership as much as possible.
Branding
User Persona:
Drew Signer, 28
Drew Signer, a Seattle local, is a devoted aquarist. He has a deep love for aquariums but, due to a busy schedule, turned to aquarium services for the convenience they offer. His passion for marine life drives his choice, making him a regular customer in Seattle's aquarium service community
Bio:
Motivation:
The lack of time to properly care for their aquarium can risk the health and aesthetics of their underwater world.
Frustration:
The absence of sufficient time to properly care for his aquarium risks both the health and aesthetics of his underwater world.
To maintain a beautiful and thriving aquarium without the need for time-intensive upkeep.
Goals:
Reflections
This project has allowed me to focus on building a brand across various touchpoints and ensuring overall cohesiveness. It has helped me concentrate on the core principles of the brand and apply them in ways that resonate with customers and their products. With more time, I would expand the brand further by exploring additional avenues for community interaction, both online and through organizing potential events. This would enable Reef Connection to establish itself as a brand dedicated to enhancing the customer experience.